The Beginnings
Herschleb's Ice Cream Company was founded in 1939 by Walter and Esther Herschleb in Wisconsin Rapids. The couple bought Nick Vinckle's Ice Cream and transformed it into a beloved local establishment. Known for its creamy, high-quality ice cream, Herschleb's quickly became a community favorite.

Growth and Legacy
For decades, Herschleb's served the Wisconsin Rapids community, operating both a manufacturing plant and a restaurant. The iconic ice cream parlor was a social hub where families and friends gathered to enjoy sweet treats and create lasting memories.

Closing and Preservation
Despite its popularity, Herschleb's closed its doors in 2004. The building has remained vacant since, yet it stands as a nostalgic symbol of the past. The original signs and structure still evoke fond memories for those who grew up with Herschleb's.

Revival
Today, under a passionate leadership, Herschleb's Ice Cream is making a comeback. We are dedicated to preserving the tradition and quality that defined Herschleb's. By reviving this iconic brand, we aim to bring back the joy and community spirit that made Herschleb's a cherished part of Wisconsin Rapids.

Join us in celebrating the sweet legacy of Herschleb's Ice Cream as we embark on this exciting new chapter!